YEAR
2021 - Date
ROLES
Product Design
User Research
Product Strategy
INDUSTRY
Financial Technology
Investment
About
Bamboo is a leading Nigerian fintech company providing both retail and institutional investors with seamless access to local and global markets. As a pioneer in the space, Bamboo was the first platform to offer Nigerians direct access to the U.S. stock market. Since then, it has expanded into Ghana and South Africa, with planned growth into Kenya. Through its intuitive app, Bamboo empowers thousands of users to invest in fractional shares of U.S. and Nigerian stocks, ETFs, fixed-income dollar-denominated products, Treasury Bills, and more.Designing to help Africans achieve financial freedom
Dream. Invest. Live
〰️
Dream. Invest. Live 〰️
Notable projects shipped
Fixed Returns
A dollar-denominated fixed-income investment offering up to 8% annual returns—designed to deliver low-risk, inflation-hedged returns while enhancing portfolio diversification. Over $6.1 million generated in new investments from more than 6,600 users. 2022
App Store Optimisation
Led a comprehensive app store optimisation (ASO) strategy that significantly enhanced our visibility and appeal on both the Google Play Store and Apple App Store. This initiative resulted in a 50%+ increase in app downloads and conversion rates—outperforming industry benchmarks by 21%. Improvements included keyword optimisation, compelling visual assets, and refined messaging.2023
User Interface Redesign
Redesigned the app with a focus on scalability, seamless user flows, and a more intuitive overall experience. The revamped interface addressed key usability pain points and supported the growing complexity of our product offerings. As a result, user satisfaction increased by over 84.6%, reflecting stronger engagement, reduced friction, and a more enjoyable experience across the platform.2024
Personalised Investment Guide
Developed and launched a personalised investment recommendation feature tailored to individual users’ financial goals, risk tolerance, and investment behaviour. This feature provided users—especially first-time investors—with curated guidance and confidence to take action. Within the first two weeks of launch, it drove 55% of all new deposits and facilitated over $2.6 million in trades, significantly accelerating user activation and capital deployment.2024
Nigerian Stocks
Led the end-to-end design of the highly anticipated Nigerian stocks feature, enabling users to seamlessly invest in local equities directly through the Bamboo app. The launch was met with exceptional engagement—over 4,200 brokerage accounts were activated within the first week alone. By the end of Q3 2024, this product accounted for 22.5% of all brokerage accounts created on the Nigerian Stock Exchange, marking a significant milestone in expanding retail investor access to local markets.2024